Have a look at these (especially my Swedish friends).
It's a good example of how companies adjust to digital trends. In this case Youtube and its skip add feature.
I was sitting here missing Stockholm and decided to watch this video. I never saw it before, and first it looked like a bad image was shown of my favorite town, but then it all turned funny :) Laughed out loud at one occasion when someone (was in Stefan Sundström) set a dog on fire (sounds worse than it looks).